Customer
DICT·customerAnyone engaging with a service, whose preferences drive personalization and adaptive UI elements.
- Related
- User (Cultural Context)Visitor
- In use
- A shopper browsing an e‑commerce site.
In our Building
3 places| Page | Where | What it does with it |
|---|---|---|
| Design as infrastructure | Collections | mentions it |
| Two markets, one bank navigation | Whole systems | mentions it |
| Where five billion people bank | Collections | mentions it |